The primary reason I like ID bracelets is kind of tacky. Most people know that I go nuts for things that have some type of back story or historical pretext (case in point, things we like #1). The thing that tips the scale for me on such a specific piece of jewellery is that its very rare to find a person older than the age of eleven that has engraved anything on the ID plate itself. We have an item that is intended to identify its owner and yet the vast majority of such pieces live their lives unpersonalized. This fascinates me.
Now, I'm a fan of most ID bracelets, but this one has such a feeling of inconspicuous consumption that I just can't help but gush about it. If you see it on a person's wrist, its just a stainless bracelet. With a closer look though, you'll notice that this particular model has 18 karat gold studs in it: a subtle and unique take on something so recognizable.
We have several things with ID links and all are new, so the interesting lack of back story doesn't really apply. But, I hope the next person to buy one will think a more about that little plate.
$115
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